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Gosforth entrepreneur secures £60,000 funding for digital child safety idea

Original Article The Chronicle: https://www.chroniclelive.co.uk/business/business-news/gosforth-entrepreneur-secures-60000-funding-9697560

BrandAmi will use proof of concept funding to develop prototypes of its wristband which alerts parents via their smartphones to wandering children

Gosforth-based entrepreneur has secured £60,000 investment for her child safety idea.

Ami Davies’ firm BrandAmi is behind ‘My Little Explorer’ – a children’s wristband which uses low energy bluetooth technology to link to an app on a parent’s smartphone.

My Little Explorer’s wristband vibrates if the child wanders out of an adjustable boundary set by the parent.

The idea aims to give parents time to respond to a child on the move and was developed following Ms Davies’ own experiences with her daughter.

Funding from the Finance for Business North East Proof of Concept Fund, managed by Northstar Ventures, will now be used to develop prototypes of the products.

The wristband will be marketed to retail distributors alongside a book which aims to educate children about safety.

Ami Davies said: “We are now in the first phase of our ongoing investment strategy, and thanks to receiving funding from the Proof of Concept Fund, My Little Explorer is currently being developed by technology experts at The Centre for Process Innovation. The prototype will be ready by the end of June, which is when we will be looking for parents and carers to test our product.

“My Little Explorer is designed to keep children safe, and with the current stats being so high – 90% of parents have become separated from their child in a public place, and 20% have lost their child more than once – I really think that we will be able to address this problem, and ensure our children are much safer.”

Wesley Hartley, investment manager at Northstar Ventures, said: “I first met BrandAmi at Venturefest North East last year and what really impressed was the drive of the founders coupled with a really comprehensive understanding of the child safety market and how wearable tech will completely change the landscape.

“Armed with a great concept and through a lot of grit and determination the Company brought itself to a place where it was ready to take on third party investment with a really compelling and well developed proposition. The product is looking fantastic and the next few months will be really exciting.”

Mark Beckwith, business development manager at CPI, added: “We are delighted to be working with Ami to take her idea from a concept to a prototype. CPI is a technology innovation centre that works with products like My Little Explorer to transform ideas into marketable products. My Little Explorer is a great idea and will appeal to all parents with young children.”

The Proof of Concept Fund is backed by the European Regional Development Fund, the Regional Growth Fund and the European Investment Bank.

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